Friday, 28 February 2014

Most Innovative Mobile Company? – Nearly!


Hi all. Back from the Mobile World Congress in Barcelona and time to update you on our progress in the competition. Sadly we did not get the crown, but from the comments of the judges we are pretty certain we were very close.

Are we disappointed? A little. Are we disheartened? Not at all!

Firstly, credit where credit is due, and well done to Seene for nosing ahead of us at the final hurdle and claiming the prize. With a natty little app for creating 3D photos - with all the processing handled on your iPhone - we certainly can’t argue that this isn’t a very creative use of the technology. Congratulations chaps.

One of the many MWC networking "gardens"
 
But enough about them; what about us? Well we found the MWC to be an absolutely amazing event in an amazing venue. Having been dropped off at the North entrance we were quite shocked to find that to get to the South entrance we would have to walk for 18 minutes, and that was without stopping to look at anything in one of the 8 aircraft hangar sized exhibition halls (counting 8.0 and 8.1 as one).

RouteShoot check out Telefonica's Connected Car

And what a lot there was on show! Nearly all of the major manufacturers and network operators were there with new tech on display and the list of speakers featured many of the leading lights of the industry including one Mister Mark Zuckerberg. There really is too much to describe here and too many names to drop, but we’ll just mention one that drew our eye; an amazing “connected car”. I’m not sure if it was the sleek design of the electric Tesla car, or how much tech Telefonica had crammed into it that impressed – but we would certainly have liked to have seen RouteShoot used on the central display console, which was simply huge.

But enough about the show; what about us? Well we came away with a few decent leads to follow up including with a couple of new-to-us businesses and a couple of extra contacts within the UKTI. We won’t mention names yet, but needless to say we are very pleased and looking forwards to some frantic business activity over the coming weeks.

RouteShoot MD Gary Wilson at MWC Barcelona

Finally I can say that the event has generated a great sense of feeling good about just how far we have come in just a little over 12 months. Thanks Barcelona, thanks MWC, thanks SmartUK and the UKTI, and finally thanks to the judges who had some very kind and encouraging words to say about our product and our performance in the competition. Keep an eye out for us, maybe we’ll exhibit at MWC one day!

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